HIS CREATES AWARENESS IN TOURISM WITH ITS RENOVATED LOGO

With its new logo, HIS underscores a philosophy based on ‘awareness and universality’. HIS, which revolutionized brand perception with this new logo, aims to make travel culture belong to all humanity by emphasizing that travel is the most important tool for discovering world cultures using universal design. Believing that traveling, getting to know new cultures and discovering the world will create awareness and this awareness will unite humanity, HIS invites everyone to meet under the same sky.

 

TRAVELLING IS UNIVERSAL

With its new logo that draws attention to creativity, development, world peace and respect for nature, HIS completely abolishes the use of the ‘point’ we are used to. The company, which keeps the international quality standards at the maximum level and continues to develop with each passing day and always turns its direction forward that named after from this (Highest International Standards), explains the reason for removing the points in its old logo by creating the point in the future’. The biggest difference in the new HIS logo is universality. Underlining that they want to be a part of an entity that will serve all of the people in the world, HIS aims to achieve this universality by using the silhouette by crossing the limits of language. The tourism giant, who wants to create HIS perception all over the world with rectangular and circle motifs, aims to create a universal language in the field of travel for all humanity.

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