8 Benefits Of Partıcipation In International Fairs

International fair organizations that represent the vision of the international trade as well as the current situation, bring many advantages for companies. Each year, the fairs bring together industry giants in Europe, Asia and the United States to create a showcase of businesses and brands capable of working on a global scale. The competitiveness of the international fairs that connect the import and export companies with the production industries can be examined at 8 points.

1- Promoting New Products

Fairs provide the perfect base for manufacturing companies to measure the initial reactions to their new products, regardless of their working industry. Evaluating the initial perceptions of consumers, business partners and industry experts about their new products before putting them on the market is particularly important for industries such as automobiles, security, IT and aviation where high technology is used. In the sectors where creativity and visuality are at the forefront such as textiles, furniture and jewelry, international fairs are a good way of promotion in order to lead trends and become leaders.

2- Increasing Brand Recognition

Increasing the recognition of existing brands as well as new brands is also a function of international fair organizations. It is possible to impress the visitors and to place the brand in the perception of consumers with the stands, presentations or visuals where the brand is at the forefront. In addition, fair news in the media strengthens the brand's image in a positive way.

3- Reaching a Large Target Audience at One Time

Properly preferred abroad fair give companies the opportunity to reach their target audiences with different characteristics in one time and face to face. Fair organizers prepare the environment where consumers, suppliers, business partners and media representatives can reach different key groups that the organization needs and communicate with. All the company representatives need to do is to establish the right channel of dialogue and convince them for sales, advertising or collaboration.

4- Expanding the International Customer Portfolio

Reaching potential customers as well as existing customers is also one of the main rules of global competition. Especially for importers or exporters, the international trade fair events provide an excellent opportunity to meet new customers and directly introduce their product groups or services. Since it will be a costly choice to make frequent customer visits abroad, reaching the maximum number of people and organizations during the fair activities, compiling contact information, creating a database that will improve the customer portfolio should be seen as a unique opportunity for the participating companies.

5- Strengthening the Corporate Image

All the fair equipment, from the stands, products, costumes of the hostesses to presentations, posters and visuals, are the elements that can highlight the visual design of the corporation. During the international fair organization, the communication power, behavior and language of both the company officials and the stand staff help to strengthen the corporate image. In addition, different strategies can be used to integrate brand image and corporate image during the fair.

 6- Follow Closely the Sectoral Developments

For companies opening to the international market, it is important to follow their competitors as well as to promote their products and services. International promotional fairs ,shopping fairs and forum events are often used to closely observe the strengths and weaknesses of other competitors in the industry, collect data and learn about innovations.

7- Strengthening Collaborations

International fairs provide good opportunities for companies that want to strengthen their ties with existing customers and suppliers as well as gaining new customers from abroad. Fairs provide enough time for preliminary discussions on cooperation and contract terms. Fairs also allow exhibitors to collaborate on technology or labor, develop common strategies or discuss pre-order situations, especially in the Far East countries such as China and Japan.

8- Producing Strategies for Increasing Market Share

Introducing new products to the international market, discussing marketing and sales contracts are among the activities that increase the market share. Annual or periodical abroad fairs can also be included in the processes that can be prepared for such strategies. In addition, benefiting from incentives such as KOSGEB or Exporters Union support for export companies should be seen as another benefit of participating in international fairs.

Of course, it is possible to transform all these opportunities to the benefit of the company with the steps that in time and right planned of international fair preparation. The most appropriate fair selection for the company's product portfolio, international targets and timing should be made with experienced fair consultants. Successful results are achieved through a professional fair organization agency, from application to the fair to product selection, stand design, position in the field, the formation of a qualified stand team who speak a foreign language, and the decision on the most suitable travel and accommodation options. For being involved in international fairs, you can contact us by Fuar Sepeti or ExpoHIS.